News Release

Maggi Chen, President of CHENBRO: Chenbro Dedicated to Every Part of Our Solutions

When a smilingly nice lady comes to you, you would be surprised that she is just the founder of CHENBRO MICOM CO. LTD., one the 1000 largest companies in Taiwan, with major manufacturing plants in China and sales/marketing offices around the globe. The company is not just big and well-organized, it has achieved many milestones since its establishment in 1983—launched the world’s first PC tower case in 1986, the first server case in 1992, the first convertible desktop/tower case in 1994 and conducted ODM/OEM businesses for international brands like IBM, HP, Dell for many years. The company went public in 2005 and has been listed on Taiwan Stock Exchange ever since.What are the keys for CHENBRO’s success? The following is an excerpt of the interview with Ms. Chen:

Q: CHENBRO started businesses in the international trade field. Now, it has focused on PC/server chassis manufacturing and become the first three largest chassis manufacturer in Taiwan. How do you explain your company’s success?

A: As a professional chassis manufacturer, we don’t just produce and sell chassis; on the other hand, we provide our customers a total solution from design, mechanics, manufacturing to marketing & sales. Our customers can always see our great efforts in every part of our solutions. We have a very high standard for every product we made. CHENBRO is also an ISO9001, 9002, and 14001 certified company that continuously delivers high-quality products through strict product design and manufacturing process. Our core value and competence is providing fully integrated mechanical solutions for system integrators and OEM customers in satisfying their time-to-market and time-to-profit benefits.

Q: Would you please be specific for the “great efforts” you mean?

A: In the chassis industry, I can say that we are one of the few companies that invest a wealth of resources in research and development. Thirty percent of our employees are in the R&D department, conducting electronics, mechanics and testing research. We are now able to design electronic components independently, and thus, own the ability for electrical-electronic integration. Our strong R&D capabilities enable us to co-work with our customers, who are normally international enterprises, to meet their special needs. The latest successful case is to assist a world’s famous 3D movie to establish the relevant solutions. To enhance the company's bottom line, we build all our moulds almost exclusively in-house to tightly control quality. In addition, we set up our own testing labs for shock, vibration, EMI, and thermal flow tests to respond to customers' real-time requests for relevant test reports.

Q: Would you please share your plans for the company?

A: We like to share a slogan with our business friends: “Intel Inside, CHENBRO outside”. We aim to become the world’s leading enclosure solution provider, and step in different application fields such as the medical treatment and the army. Capitalizing on the opportunities presented by cloud computing, we have also launched several new products to the market. Despite the economic downturn, we maintain a profitable business and garner 110 million U.S. dollars of revenue in 2009. The sales in 2010 has been rising sharply. We are very positive towards our future growth and development.

Source: CompuTrade International